Jeff’s Words

Time poor consumers who struggle to sift through truckloads of news each year, can pick the news with just a click of the mouse.

Broadband provides efficient access to a host of news and information. The user can pick a text version of a story, or watch it or listen to it. The internet allows them to watch their favourite (ABC) TV show when they want – through I View.

Broadband also given the news outlets new ways of sourcing content and reaching their audiences:
Mobiles (PDAs, Blackberrys), video journalists (VJs), user generated content, citizen journalism etc are easily accessible to a newsroom, providing cheap content which can supplement their own ‘professional’ material or even be an exclusive scoop.

The BBC employs VJs for their regional TV news bulletins across England where relatively large areas need to be covered adequately. It could be argued, and probably is, the BBC needs VJs in those regions in order to ensure news is covered – otherwise, if the costs were too high, local news could not be viable.

Convergence is clearly the way forward, and the extent of it’s reach will only continue to grow as both parties demand more for their resources and time.

See: http://www.abc.net.au/iview/