Casting the audience
September 7, 2008
The technological revolution has spawned a new medium of communication. Ipods, and other mp3players took the market by storm earlier this decade.
Most people under thirty now have an mp3player of some sort.
Mp3 players gave the consumer choice – they could put their music on small, compact machines capable of holding hundreds of songs. There was no need to carry bulky Discmans or walkmans, if you were still on tape.
The radio industry wised on to this and saw that their programming was not being listened to and came up with a way to penetrate an ever elusive market. The podcast was born and allows segments to be downloaded and listened to – no need to listen live. People could catch the highlights and stay connected to a programme and be more inclined to return.
Technology has evolved further and video features are becoming the norm too. Vodcasting is a growing sphere. The TV industry is slowly adapting to this, and has made TV series available for download, allowing people to watch their favourite show while commuting (eg, ABC, “Lateline”). The Nine Network has launched a daily news bulletin to tap in to this market and promote its brand.
